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Brand Success Manager

Listed on

Thu, 19 Jan, 2023




Sydney, Australia

Job Type






Fulcrum is working with Faire, who are seeking an Account Executive, Brand Partnerships to join their team.

What You’ll Do

  • Be the technical expert in all of Faire’s proprietary product capabilities; conduct training sessions with clients to teach them how to use our technology to grow their sales.
  • Lead a team of account managers who are technical experts in all of Faire’s proprietary product capabilities.
  • Set strategic vision + strategy for the organization; review team performance via metric reporting, define monthly/quarterly/annual goals + priorities for team.
  • Analyze + consolidate key business metrics within specific categories of the business to share with leadership to define company prioritization.
  • grow and develop a team of account managers; conduct technical interviews to assess, attract, and hire talent needed for the team.
  • Help refine and customize our go-to-market strategy and positioning across Australia and New Zealand and help build the foundation for future country launches.
  • Teach a team of Account Managers to conduct customer training sessions; teach customers how to use our technology to grow their sales. Convince customers to adopt our technology after training. Forecast + report goal attainment to leadership on a weekly basis.
  • Be an industry expert in wholesale retail; understand the competitive landscape + technology partners in this space that customers can integrate with. Understand and convince customers to integrate our product with other software tools they use (ex.Shopify, Quickbooks, Prestashop, WooCommerce, Square, ShipStation, Joor, DEAR, NetSuite, etc.); help customers manage through product integration installation / usage.
  • Develop strategy to attend industry events / tradeshows – be the Faire product expert at these events; set goals + track performance of goals following events.
  • Have deep knowledge + expertise in Faire’s proprietary search algorithm – equip customer + team to drive actions that improve their ranking on the marketplace, leveraging tools + marketing strategies via email, websites, social media, events, etc.
  • Translate technical product requirements into customer facing content + strategies.
  • Design + implement webinars for hundreds of customers at a time.
  • Consistently manage a large portfolio of Faire’s highest revenue customers. Retain + grow customer base. On a weekly/monthly/quarterly/annual basis, run analyses using Salesforce + Looker + Mode reporting to monitor product usage + sales performance data to segment customer base. Determine + execute customer outreach strategy to achieve incremental product adoption + revenue with segmentation. Manage a sales team + pipeline in Salesforce to achieve product adoption + retailer expansion goals
  • Enable and train a team to plan, create, schedule, develop, and analyze customer facing communications using Salesloft, Salesforce, and Gmail.
  • Diagnose customer + broader business performance sales data using proprietary internal tools + Looker, Mode, Salesfore, etc. to effectively coach customers to take specific actions to improve their performance and achieve their goals.
  • Negotiate revenue expansion opportunities + strategic partnerships with customers.
  • Determine economics of these partnerships using sales performance data +
  • understanding of financial costs.
  • Conduct in-depth customer interviews, surveys, and engagements; synthesize customer insights from conversations to influence product roadmap + the development of new product capabilities
  • Communicate product changes, updates, and roadmap to customers
  • Manage customer escalations – from issue to resolution; escalate + identify fraudulent or high-risk customer activity with internal teams; identify and respond to issues with customer implementation/setup. Act as a liaison between customers and internal
  • engineering team to resolve product issues/create new features as needed.
  • Be the voice of Faire to our customer base – represent the Faire brand; be the voice of our customers internally – present in company-wide meetings about customer stories, insights, and trends.


  • 3-4 years of experience either in sales/account management/business development
  • Passionate about building relationships, particularly with small businesses
  • Enjoys sales and comfortable operating in a quota-based role
  • Cares about our customers and making them successful
  • Analytical and data driven — can define critical metrics and measure progress/success for initiatives
  • Excited to join and can operate in a fast-growth, high-potential environment
  • Experience in the apparel industry a plus

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